Kemenparekraf Collaborates with 10 Leading Indonesian Startups to Appear at SXSW 2022
Reporter : Hendra Brata. Jakarta (Beritajatim.com)
The Ministry of Tourism and Creative Economy / Agency for Tourism and Creative Economy (Kemenparekraf / Baparekraf) supports 10 local Indonesian startups in the international event “South by Southwest Online Creative Industries Exhibition 2022” which will be held on 11 March 20, 2022.
South by Southwest Online Creative Industries Exhibition is a worldclass creative industry exhibition held in Austin, Texas, United States. This exhibition brings together startups and established companies to build networks and investment opportunities.
A total of 10 startups from Indonesia who had the opportunity to take part in the event consisted of PeduliLindungi which is a leading health application initiated by the Ministry of Health to track and control the spread of COVID19 in Indonesia. Then, the nine other startups selected were Ruangguru, Eresto, Everidea Interactive, Lokapoin, Omni Hotelier, Ruang Halal, Sahabat Gemarikan, Tiga Digital Token, and UMG Idealab.
The ten startups will be displayed attractively in the Indonesian Pavilion package with a 360 virtual exhibition platform that can be widely accessed by the public through the sxsw.indonesia.travel page.
Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency, Sandiaga Salahuddin Uno, while giving a speech, at the online SXSW 2022 Press Conference, in Jakarta, Tuesday (8/3/2022), said that this year was the 6th time that Indonesia participated and featured a number of startup companies with the theme “Exploring Digital Wonders of Indonesia”.
The selection of selected themes and startups is the result of collaboration between the Ministry of Tourism and Creative Economy with various ministries/institutions and related parties including the Ministry of Communication and Information Technology, the Ministry of Industry, the National Research and Innovation Agency, and the Bali Startup Summit Secretariat to invite the world to know more about Indonesia`s creative economy potential, in particular. application subsector.
“The theme this time is Exploring Digital Wonders of Indonesia, because this is adapted from Wonderful Indonesia as a tourism brand and Indonesia’s creative economy,” said Sandiaga.
Furthermore, Sandiaga explained that the support for South by Southwest Creative Industries Expo 2022 is in line with the issues raised at the G20 Indonesia Presidency forum, namely digital transformation, especially awareness of global health.
“The spirit of digitization is one of the priority issues of the G20 Presidency. We need to be proud that Indonesia is one of the ASEAN countries that is included in the G20, hopefully in the future Indonesia will have a bigger role to play in creating a more inclusive world order for all people,” said Sandiaga.
Sandiaga also appreciated the 10 startups that have survived the COVID19 pandemic, and fought in the South by Southwest Online Creative Industries Exhibition 2022 event.
“The Ministry of Tourism and Creative Economy, especially has not been able to participate offline because of the dynamic foreign travel policy, I hope my friends will not be discouraged because opportunities can come from any medium, virtual digital or physical. Good luck”